01
Performance
Make the numbers move.
Meta Ads · Lead Generation · A/B Testing · Conversion Tracking · UTM Tracking · GA4
I plan, launch, optimise and measure campaigns, then use the data to decide what happens next.
Data→Decision→Next move
Digital marketing · Content · Growth
I make brands
harder to
scroll past.
3+ YearsMeta Ads ↑Content ↗362K ViewsSEOCurrently online
Assistant Marketing Manager with 3+ years across fintech, real estate, interiors, healthcare, hospitality and sustainability.
I build the brand, write the process, run the ads, and step in front of the camera when the reel needs it.
Basically, I like figuring out why people click.
01 · Capabilities
So, what do I actually do?
A little bit of everything. But strategically.
02
Content
Make people stop scrolling.
Social Strategy · Short-form Video · Content Planning · Scripts · On-camera Content
From the hook to the final frame, I build content around what makes people stop, watch and act.
Hook→Attention→Action
03
Brand
Make people remember.
Brand Building · Campaigns · Creative Direction · Digital Presence
I like building brands from the ground up, not just making them look good, but giving the marketing a system behind it.
Idea→Identity→Experience
04
Growth
Make it compound.
SEO · Organic Growth · Lead Funnels · CRM · Reporting
Because good marketing shouldn't end at impressions. I connect content, campaigns, websites and lead journeys to the bigger picture.
Traffic→Leads→Growth
02 · Work
Things I've made people notice.
From first logo direction to live lead pipeline, here's what I owned.
Not just pretty slides. Actual work.
01Interiors × Brand × Social
Kosha Spaces
Built from zero: brand identity, marketing system, website, social, ads, leads and sales coordination.
The receipt
362K
Top reel views
- The move
- Built brand + marketing system from zero.
- The hook
- Interior walkthrough reels built around strong opening hooks.
- The receipt
- 362K top reel views.
- The takeaway
- Good visual storytelling and a strong hook can make a space the story.
02Real Estate × Brand Building × Lead Generation
Araya Estates
Built the brand and the marketing engine end to end, from social and creative to lead-gen ads and direct lead qualification.
The receipt
2,510
Link clicks
03B2B × B2C × Content × Campaigns
Koshish Sustainable Solutions
Built digital campaigns across sustainability clients while managing a team of five.
The receipt
Bio Boss
9-episode reel series
04SEO × Content × Shopify × Organic Growth
Steadfast Nutrition
Turned search intent into content, rankings and organic visibility.
The receipt
No. 1
“Mass Gainer vs Whey Protein” · 30K impressions in one day
05Hospitality × Content × Ads × Operations
Bees & Butterflies · Vanshivat Mukteshwar
Built the parent brand and property presence from scratch, including content, shoots, ads, sales coordination, HMS and finance tracking.
The receipt
Marketing + Operations
Brand, shoots, ads, HMS and finance tracker
06Fintech × Edtech × B2B × Outreach
Payomatix Payments Institute
Designed the marketing process from lead capture to follow-up and worked with the outreach team on institutional acquisition.
The receipt
Process → Pipeline → Outreach
Campus outreach incl. IMS Ghaziabad and GNIOT
03 · Results
Okay, but did it work?
Pretty campaigns are nice. Performance is nicer.
Here are a few numbers worth stopping for.
Result 01
0
Top reel views
Kosha Spaces
- 223K second best reel
- 122K third best reel
The takeaway
A space can be the product. The hook makes people care.
Result 02
0
Reach
Vanshivat Mukteshwar · Jan to Apr 2025
- 3.2 CTR
- ₹11 cost per link click
The takeaway
Creative gets attention. The right targeting turns it into action.
Result 03
0
Link clicks
Araya Estates
- ₹2,975 budget
- 201.2K views on boosted posts
The takeaway
Performance marketing isn't always about spending more. It's about giving people a reason to click.
Result 04
0
Impressions in one day
Steadfast Nutrition
- “Mass Gainer vs Whey Protein”
- #1 ranking position
The takeaway
Search intent + useful content + consistency can compound.
Different channels. Different objectives. Same question: did it move something?
04 · Case studies
How the work actually happened.
Coworking & interiors · Brand from zero
Kosha Spaces
Kosha Spaces page walkthrough: feed design, pillars and cadence.
- 01
The brief
Launch a new coworking and interiors brand with no existing audience, no website and no marketing system.
- 02
The problem
Interior content usually looks the same: pretty rooms, no reason to keep watching.
- 03
The idea
Treat the space itself as the product and the walkthrough as the story.
- 04
The hook
Open on the detail people don't expect, then reveal the full space.
- 05
The execution
Brand direction, website, content pillars, posting cadence, boosted creatives, lead follow-up and sales coordination, all owned in-house.
- 06
Okay, but did it work?
Top reel at 362K views, with 223K and 122K behind it; 285.9K views and 170.8K reach on boosted posts and a steady flow of message conversations.
- 07
What I learned
A strong first two seconds does more for reach than a bigger budget.
Koshish Sustainable Solutions · Content series
Bio Boss, “Caught Red-Handed”
- 01
The brief
Make sustainability content that people actually watch, for a B2B and B2C sustainability page.
- 02
The problem
Awareness content gets scrolled past because it lectures instead of entertaining.
- 03
The idea
A recurring character who catches people mid-bad-habit: a suspense format instead of a PSA.
- 04
The hook
The everyday waste moment everyone recognises, framed as getting caught.
- 05
The execution
A nine-episode run with one consistent creative system, one hook per episode, released as a series rather than one-offs.
- 06
Okay, but did it work?
Top episode at 30.5K views and a consistent returning audience for the page.
- 07
What I learned
Format beats frequency. A repeatable idea compounds; scattered posts don't.
05 · On screen
You'll hire a marketer.
You'll get your personal influencer.
I don't just build the strategy. I can be the face, voice and creative execution behind it too.
- Concept
- I find the angle.
- Script
- I turn the idea into something people actually want to watch.
- On camera
- Yes, I'll get in front of the camera.
- Creative direction
- I know what the shot, hook and edit need to do.
14 reels I concepted, scripted or appeared in
- 01Reel ↗
- 02Reel ↗
- 03Reel ↗
- 04Reel ↗
- 05Reel ↗
- 06Reel ↗
- 07Reel ↗
- 08Reel ↗
- 09Reel ↗
- 10Reel ↗
- 11Reel ↗
- 12Reel ↗
- 13Reel ↗
- 14Reel ↗
Content / 01
The marketeris alsothe content.
On camera ↗
Basically: less “someone else will make the reel”, more “give me the camera.”
06 · Swipe file
My swipe file
Things that made me stop scrolling.
Updated September 2026
A campaign I loved
Long-running character-led series on brand pages
Why does this work?
One recurring idea does the recognition work, so every new episode starts with an audience instead of from zero.
A hook I'd steal
Open on the objection, not the offer
Why does this work?
Saying the thing the viewer is already thinking buys you the next three seconds.
An ad that actually made me click
A screenshot of the result, used as the creative
Why does this work?
Proof reads faster than a claim, and it survives being seen at thumbnail size.
A trend I'm watching
Search behaviour moving into social and AI answers
Why does this work?
If people ask a chat window or a reel caption instead of a search bar, the content has to be findable there too.
A landing page I bookmarked
One promise above the fold, proof immediately under it
Why does this work?
It answers 'what is this' and 'should I believe you' before any scrolling is required.
A brand doing social right
Brands that reply like a person, not a helpdesk
Why does this work?
The comment section becomes the content, and reach comes free with it.
Not copying. Observing.
07 · Trend radar
What's on my radar?
A working list, not a prediction. It changes as the platforms do.
AI search
Why it's interesting
People increasingly get an answer instead of a list of links.
How I'd use it
Write content that answers the actual question cleanly, so it can be quoted rather than just ranked.
Sep 2026
Creator-led marketing
Why it's interesting
A face carries trust that a logo cannot.
How I'd use it
Pair brand pages with a consistent on-camera presence, often mine.
Sep 2026
Social SEO
Why it's interesting
Captions, on-screen text and keywords now decide reach inside the apps.
How I'd use it
Treat every reel like a page: intent-led caption, keyword in the first line.
Sep 2026
UGC
Why it's interesting
Unpolished still outperforms polished in feed.
How I'd use it
Keep a low-production creative lane running next to the studio work.
Sep 2026
Performance creative
Why it's interesting
Creative is the biggest lever left inside ad accounts.
How I'd use it
Test hooks and openings as variables, not whole ads.
Sep 2026
Meme culture
Why it's interesting
Fast cultural references buy attention cheaply, when the brand can carry them.
How I'd use it
Use sparingly, and only where the brand voice already sounds human.
Sep 2026
Short-form video
Why it's interesting
Still the cheapest route to reach for a new brand.
How I'd use it
Build series formats rather than one-off posts.
Sep 2026
Personal branding
Why it's interesting
Founders and teams outperform brand handles on reach.
How I'd use it
Put people in the content plan, not just the product.
Sep 2026
AI workflows
Why it's interesting
Research, drafts and variants get faster; judgement still doesn't.
How I'd use it
Use AI for volume and speed, keep the strategy and the final call human.
Sep 2026
Currently observing →
08 · Experience
The career receipts.
Three-plus years. Multiple industries. A suspicious amount of tabs open.
Assistant Marketing Manager
Payomatix
Nov 2024 to Aug 2026
Payomatix · Payomatix Payments Institute · Kosha Spaces · Araya Estates · Bees & Butterflies · Vanshivat Mukteshwar
The role
End-to-end digital marketing across five brands.
The play
Strategy · Process design · Meta Ads · Lead generation · Reporting · B2B outreach · AI workflows
The receipts
- Built the PPI marketing process from lead capture → follow-up → handover.
- Ran institutional outreach with the outreach team, securing meetings with campuses including IMS Ghaziabad and GNIOT.
- Managed campaigns, tracking, UTMs, GA4 and reporting.
- Planned, launched and optimised Meta campaigns with audience targeting and A/B testing.
- Supported business development with LinkedIn Sales Navigator, Crunchbase, HeyReach and Salesforce.
Assistant Digital Marketing Manager
Koshish Sustainable Solutions
Sep 2023 to Oct 2024
B2B & B2C clients · Bio Boss sustainability campaign
The role
Led B2B + B2C digital campaigns and a team of five.
The play
Social · Paid campaigns · Content · Email · Reporting
The receipts
- Concepted and ran the Bio Boss awareness series, a recurring reel format that carried the page past 362K campaign views.
- Managed a five-person team across content, design and lead-generation execution.
- Led digital campaigns across multiple B2B and B2C clients, driving leads and visibility.
- Managed email marketing on Mailchimp and reported on ROI and campaign efficiency.
Digital Marketing Executive
Steadfast Nutrition
Apr 2022 to Aug 2023
D2C nutrition brand
The role
SEO, content, social and paid marketing.
The play
SEO · Ahrefs · Search Console · Meta Ads · Content
The receipts
- Created SEO content that reached #1 for “Mass Gainer vs Whey Protein” and generated 30K impressions in one day.
- Keyword research, competitor analysis and on-page optimisation using Ahrefs and Google Search Console.
- Supported Meta campaigns end to end: audience research, setup, optimisation and reporting.
- Built content plans with the content and design teams on integrated campaigns.
Started with execution. Learned the systems. Now I think end to end.
09 · Stack
The stack.
The tools I use to make ideas move.
Make them notice
- Meta Ads Manager
- Meta Business Suite
- Canva
- CapCut
- Hootsuite
Make Google notice
- GA4
- Google Search Console
- Ahrefs
- SEO
- Keyword Research
Make leads move
- Salesforce
- LinkedIn Sales Navigator
- HeyReach
- Crunchbase
- Lead Generation
- CRM
Make the website work
- WordPress
- Shopify
- Lovable
- Landing Pages
- Conversion Paths
Make the team move
- Excel
- Reporting
- Dashboards
- Process Documentation
- Mailchimp
Make AI work for me
- ChatGPT
- Claude
- HeyGen
- Lovable AI
- Wize
Yes, I have too many tabs open. No, I don't use all of them at once.
10 · About
Behind the campaigns.
I like marketing that feels human.
The kind that makes you stop scrolling, makes you curious enough to click, or makes you remember a brand five minutes later.
I've worked across fintech, real estate, interiors, healthcare, hospitality, sustainability and D2C, which basically taught me that there's no single formula for good marketing.
Sometimes it's a great hook. Sometimes it's the numbers. Sometimes it's a better process. And sometimes it's knowing exactly when to throw the plan out and try something completely different.
I like being close to the whole journey: idea → content → campaign → lead → result.
- Curious
- I like figuring out why something works.
- Hands-on
- Strategy is great. I also like actually making things happen.
- Internet-obsessed
- Trends, creators, memes, campaigns. I'm watching.
- Data-aware
- Gut feeling starts the conversation. Data gets the final word.
- Always testing
- Because “we've always done it this way” is rarely a strategy.
Marketing changes fast. I'd rather keep learning than pretend I've figured it all out.
11 · Credentials
The paperwork checks out.
0%
Overall score
Advanced Certificate in Digital Marketing & Communication
MICA × upGrad · March 2022
Bachelor of Arts
Delhi University · 2019
Also worth knowing
Managed overseas delivery and freelance creative talent through Fiverr, coordinated shoots end to end, and stepped into customer care and direct sales conversations whenever the funnel needed it.
12 · Testimonials
The receipts.
Apparently, I'm not the only one who thinks I can do this.
A few words from people I've actually worked with.
LinkedIn recommendation
“Pooja has been a constant source of inspiration from day one. She brings multifaceted benefits to the table be it her creative personality, her patience while dealing with her colleagues or her willingness to take up challenges way out of her KPAs. Time and again, Pooja has consistently proved why she deserves to be where she is today and has been a worthy asset to the team.”
LinkedIn recommendation
“Pooja has been an exceptional member of our digital marketing team. Throughout her tenure, Pooja demonstrated a deep understanding of digital marketing tactics and strategies, consistently delivering high-quality work. Her innovative ideas, attention to detail, and dedication to achieving results were evident in every project she undertook. Pooja's positive attitude and willingness to collaborate made her a pleasure to work with, and she played a crucial role in our team's success.”
LinkedIn recommendation
“I've had the pleasure of working with Pooja, and I can confidently say she is one of those marketers who truly understands the entire picture. Pooja is a 360° marketer, from content and strategy to execution, performance marketing, and actually driving results. I can 100% say that I learned so much about performance marketing from her. Whenever I was stuck with an ad or couldn't figure out what was going wrong, Pooja was my ultimate saviour!”
The best marketing is a team sport. Good people make the work better.
If my portfolio were a campaign…
Objective:
get the right person
to notice.
Target audience
Marketing leaders looking for someone who can think + execute.
Creative strategy
Show, don't tell.
Primary KPI
Let's talk.
Got a brief? Let's talk ↗
