Assistant Marketing Manager
Performance · Brand building · Social · Lead generation
Three-plus years across fintech, real estate, interiors, healthcare, hospitality and sustainability. I build the brand, write the process, run the ads and step in front of the camera when the reel needs it.
3+
Years in digital marketing
6
Brands built or scaled
5
Team members led
362K
Top campaign reel views
“A campaign is only as good as the process behind it. I set up the in-and-out system first: who does what, how a lead moves, what gets measured. Then the creative and the ad spend can do their job.”
From first logo direction to live lead pipeline, here is what I owned.
Coworking & interiors, built from scratch
Brand built from zero: identity direction, the complete in-and-out marketing process, social media management, Meta ads, website, and on-ground work such as physical client meetings, lead follow-up and sales-team coordination.
Real estate, built from scratch
Built the brand and its marketing process end to end. Managed social media and creative, ran lead-generation ads, qualified and worked the leads directly, and attended site and client meetings alongside sales.
Edtech and fintech, process plus outreach
Designed the complete in-and-out process for the whole team and ran institutional outreach with the outreach team, tracking meetings and pipeline with campuses including IMS Ghaziabad and GNIOT (Greater Noida Institute of Technology).
Hospitality, built from scratch
Parent brand Bees & Butterflies with Vanshivat Mukteshwar under it. Built both from scratch: social media, shoots and content production, ads, sales coordination and hands-on customer care. Managed the Hospitality Management Software (HMS) and created the finance tracker for the property.
D2C sports nutrition, SEO and organic growth
Owned SEO and organic growth for the Shopify store: keyword research and competitor analysis in Ahrefs and Google Search Console, on-page optimisation across product and category pages, and content plans built around ranking sports-nutrition keywords such as whey protein, mass gainer, BCAA and multivitamin terms. Wrote long-form blogs for the store: the "Mass Gainer vs Whey Protein" piece ranked no. 1 for its keyword and generated 30K impressions in one day. Supported Meta campaigns with audience research, setup and reporting.
Sustainability, B2B and B2C campaigns
Led digital marketing for multiple B2B and B2C sustainability clients while managing a team of five. Built the social strategy across Meta platforms, ran and optimised paid campaigns, handled Mailchimp email marketing, and concepted the Bio Boss awareness reel series that scaled the page's views.
Built and maintained on WordPress, Shopify and Lovable: content, structure, SEO and conversion paths.
Real reporting from the accounts I run: Meta ads manager, boosted-post performance and account-level reach, reviewed every cycle.
Case note · Koshish Sustainable Solutions
A recurring character-led reel series turning everyday waste habits into a suspense format. Consistent creative system, one hook per episode, released as a run rather than one-offs. The series built a consistent audience for the page, with the strongest episode leading the way.
30.5K
Top episode views
9
Episode series
Case note · Kosha Spaces
Interior walkthrough reels built around one strong hook and a consistent posting rhythm. The top episode crossed 362K views, with several others landing between 42K and 223K.
362K
Top reel views
223K
Second best reel
122K
Third best reel
Feed design, content pillars and posting cadence, managed end to end.
Concept, script and screen presence: brand reels where I feature as the on-camera talent.
Payomatix
Payomatix · Payomatix Payments Institute · Kosha Spaces · Araya Estates · Bees & Butterflies · Vanshivat Mukteshwar
Koshish Sustainable Solutions
B2B & B2C clients · Bio Boss sustainability campaign
Steadfast Nutrition
D2C nutrition brand
Advanced Certificate in Digital Marketing & Communication
MICA × upGrad · March 2022 · 89.99% overall
Bachelor of Arts
Delhi University · 2019
Also worth knowing
Managed overseas delivery and freelance creative talent through Fiverr, coordinated shoots end to end, and stepped into customer care and direct sales conversations whenever the funnel needed it.
Via LinkedIn.
“Pooja has been a constant source of inspiration from day one. She brings multifaceted benefits to the table be it her creative personality, her patience while dealing with her colleagues or her willingness to take up challenges way out of her KPAs. Time and again, Pooja has consistently proved why she deserves to be where she is today and has been a worthy asset to the team.
“Pooja has been an exceptional member of our digital marketing team. Throughout her tenure, Pooja demonstrated a deep understanding of digital marketing tactics and strategies, consistently delivering high-quality work. Her innovative ideas, attention to detail, and dedication to achieving results were evident in every project she undertook. Pooja's positive attitude and willingness to collaborate made her a pleasure to work with, and she played a crucial role in our team's success.
“I've had the pleasure of working with Pooja, and I can confidently say she is one of those marketers who truly understands the entire picture. Pooja is a 360° marketer — from content and strategy to execution, performance marketing, and actually driving results. I can 100% say that I learned so much about performance marketing from her. Whenever I was stuck with an ad or couldn't figure out what was going wrong, Pooja was my ultimate saviour!
Open to performance marketing, brand and social roles, full-time or project-based.
Pooja Negi · Noida, Uttar Pradesh, India